This project showcases a visual branding concept for a shop named "Chima." The design consists of a sophisticated logo with stylized typography, where "Chima" is written in elegant and curvy font with a circular badge displaying the letter "C" and "H" at its core.

Key elements of the design include:

1. Color Palette: Dominated by deep red and neutral beige tones, creating a clean, classic, and professional aesthetic.
2. Logo Variations: Circular badge logos are featured in different color schemes, both with a maroon background and white or black variants, each having the shop's name "Chima Shop" inscribed around the circle.
3. Applications: The branding is applied to various items like stickers, business cards, and shopping bags. Each item maintains consistency with the colors and typography used in the logo.
4. Typography: A unique and flowing font is used for the word "Chima," lending a modern yet elegant feel to the brand identity.

The overall branding exudes a sense of luxury and professionalism, with a focus on consistency and minimalist design elements.